eTail Advisors is a fractional ecommerce leadership practice serving natural products and pet brands in the $2M to $20M range. The work is hands-on: building omnichannel strategy across Amazon, Chewy, TikTok Shop, DTC, and brick and mortar retail, prioritizing where to invest, and connecting brands to the right service providers through a network built over 16 years in the category.
A recent engagement with Natural Pet Food Group's K9 Feline Natural brand is representative of the work. I led omnichannel ecommerce strategy across the full channel mix, launched a new ecommerce channel, onboarded top-tier agencies, and built the roadmap that aligned a fragmented business. Eric on the NPFG side called the impact "fast and measurable" and recommended the work to any brand looking to elevate their ecommerce capabilities.
Whether you need a strategist embedded for 90 days or a long-term fractional director, the goal is the same: more revenue, sharper execution, fewer wasted dollars on the wrong channels.
What We Do
We help natural products and pet brands navigate the hard parts of ecommerce: where to invest, what to build first, and what to ignore. Whether you need executive-level strategy, the right partners to scale, or help building the team to execute, we got you covered
Fractional Consulting
Embedded ecommerce leadership for brands that need a real strategy, not another report. We drive growth across Amazon, Chewy, TikTok Shop, and DTC, prioritizing the moves that move the number and cutting the ones that don't.
Agency and Service Provider Matchmaking
Hiring the wrong agency costs more than the engagement itself. We connect brands with a curated network of agencies and service providers we've vetted, worked with, and stand behind, across marketplaces, paid and organic social, retention, content and creative, and SaaS. Right fit, first time.
Talent Placement
Hiring senior ecommerce talent is hard, expensive, and slow. We place experienced ecommerce, digital marketing, and operations professionals through personal referrals from a network we've spent years building. Flat fee, no retainers, no surprises.